Abby Birch - Financial Wellbeing & Coaching

Money stress does not stay at home. It follows people to work and can show up as distraction, absenteeism, presenteeism, reduced productivity and higher turnover. Research suggests the knock-on effects of money stress can cost employers around 4% of payroll, making financial wellbeing both a wellbeing and business priority.

I’m Abby Birch, an award-winning financial wellbeing and neurodivergent money expert with 25+ years’ experience across financial services as a qualified financial adviser, coach and trainer. I work with organisations, individuals and wellbeing partners to reduce financial stress, improve wellbeing and build financial confidence.

My work combines financial wellbeing education, training, coaching and consultancy, with a particular focus on making money feel simple, practical and achievable.

I support organisations through financial education webinars, workshops, manager and Mental Health First Aider upskilling, group coaching and strategic support, alongside one-to-one support for individuals who want greater clarity and confidence with money.

My specialist expertise includes neurodivergent-informed money support, drawing on both professional experience and ADHD coach training. My work brings a neurodivergent-informed lens to financial wellbeing, helping make financial wellbeing truly inclusive.

All work is independent and impartial. No financial products are sold and no regulated advice is provided.

Whether supporting a workforce or working one-to-one, Abby offers practical, non-judgemental support to help people feel more confident and in control with money.